MARKETING / PRODUCT / CREATIVE

Hannah Macdonald

Strategy grounded in insight. Creative work with character.

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Commercial thinking.
Creative instinct.

I’m Hannah Macdonald, a Melbourne-based marketing and communications professional working across product management, brand strategy, market research and creative content. In front of the camera, I’m Hana Olivia Stone.

From insight to execution

Four skincare portfolios. Social, print, packaging and training materials. More than a decade of customer-facing experience. I connect what audiences need with how a brand looks, sounds and shows up.

Selected creative concepts

Ren Revival
Independent brand strategy, product concept and packaging direction.

Mecca Hair Quiz
Independent UX and product-discovery concept exploring a more guided beauty-shopping experience.

Explore the creative portfolio ↗ View modelling & content ↗

ON CAMERA / BEHIND THE CONCEPT

Hana Olivia Stone

Three years of modelling experience, beauty and lifestyle campaigns, acting work and training at 16th Street Actors Studio. Previously represented by JustKhoo for one year.

I bring an understanding of performance, movement and visual storytelling to creative briefs, from campaign shoots to short-form content.

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